ROI sounds like a term that is most relevant for CFOs. How is it relevant for communication professionals?
In todays cost conscious business environment, communication professionals must demonstrate the ROI of communication, or risk having their programs cancelled. These days when every dollar needs to be justified, it is critical to prove that our communication budgets are well spent. Internal communicators are not the only ones who face the challenge of trying to quantify the impact that their work has in an organization. Every functional area of business is called to do this – HR managers are demonstrating that having progressive HR practices contributes to the bottom line, IT professionals are quantifying how their work impacts productivity, and training and development professionals are showing how their training programs are making a difference. Its about accountability every functional area of business is being held accountable for making bottom line contributions.
In today’s cost conscious business environment, communication professionals must demonstrate the ROI of communication, or risk having their programs cancelled. These days when every dollar needs to be justified, it is critical to prove that our communication budgets are well spent. Internal communicators are not the only ones who face the challenge of trying to quantify the impact that their work has in an organization. Every functional area of business is called to do this – HR managers are demonstrating that having progressive HR practices contributes to the bottom line, IT professionals are quantifying how their work impacts productivity, and training and development professionals are showing how their training programs are making a difference. It’s about accountability – every functional area of business is being held accountable for making bottom line contributions.
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