rmg not having a so-called organized planning function could also be a deterrent to some, isn it?
A. It is a problem of perception that we are facing with ‘client committees’. That aside, the truth is that we have some of the best planning minds in this agency. Naru (R Narayanan, COO) had been planning for Pond’s for the past 10 years before joining us. Raja Ganapathy (head of planning & vice-president, South) has been doing the same on other Lever brands. Subrato (Chakraborty, vice-president, North) has, in the past, worked on Coke as a planner, and is a very good thinker. Plus there is my experience and observation at Lintas that can always be called upon. We are not a bunch of edgy guys who’ll do work to please our peers, which, in turn, will make us feel good. We have excellent thinking and planning capabilities. When we say ‘Everybody makes way for the Bullet’, it does not come from any edgy thinking but from what consumers are saying. It is a mainstream thought. The meat of our thinking is based on strong planning or the principles of planning. Maybe we don’t market it by swa
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