Regarding radio, how many words should I aim for in a 60 or 30 second spot?
Answer Hello, Gaz Let me try to tackle these in order: 1) For radio, it’s not so much “word count” as it is time. If you were to read, let’s say, :30 worth of copy at a normal speaking voice, you’d have around anywhere from around 65-75 words. But, this doesn’t take into account any natural pauses, interuptions by SFX (sound effects) or musicial transitions. Nor, does it take into account the pacing of the read being affected by the “character” who may be reading the copy. 2) I’ve never worked abroad, so I don’t want to give you any bad information. However, what do you mean by “…worth…?” If you want to work outside the US, then go ahead and send off a dozen packs of your resume/reel/cover letter to CDs in shops you’d like to work for. The worst they can say is “no.” My gut feeling is it might be tough for an entry-level copywriter to get their attention, but hey. Take a shot. You could also contact a few CDs or ACDs here (in the US) in agencies that have offices overseas. They wou
