Real Estate Postcard Marketing – Does it Still Work?
Every once in a while, a real estate agent will email me with some form of this question: “Do real estate postcards still work?” Because they use the word “still,” I have to assume they feel real estate postcard marketing was more effective in the past than it is today. I usually respond in a way that is cryptic at first but makes sense eventually. I tell them that bad real estate postcards don’t work today, and they didn’t work ten years ago. But good real estate postcards work as well today as they always have. You see, the medium itself hasn’t become any less effective over the years … just the people behind the medium. Many real estate agents have not adjusted their postcard marketing approach to keep up with the times. Trust me on this one — I worked in the real estate postcard industry. Real Estate Postcards Today While the real estate postcard medium has not really changed, the strategies behind the medium have changed a lot. Sure, you can “still” use real estate postcards to
