Purchasing a Diamond Online?
1. If you’re viewing a loose diamond in a store, let alone in a setting, you might as well be looking at a picture online. A diamond will never look as good as it does in the retail setting. Jewelers use special lighting that could make the dullest diamond seem truly amazing to the untrained eye by strategically placing diamonds throughout their stores. Diamonds with fluorescence that makes them appear whiter are placed near windows, while diamonds with a “milky” fluorescence are placed well inside stores. 2. Stores also try to keep diamonds of different color grades in different cases completely. You may purchase a diamond that looks white and full of fire, brilliance, and scintillation, only to find that it has a yellow tint and is dull when you compare it to a friend’s. 3. Retail jewelry stores also get stuck with the poor decisions their suppliers made at one time. For more see our Diamond Grading and Cut Grade section. 4. If you purchase a Distinct Diamond and really aren’t impres
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It will help much those people, who buy jewelry online.
