Public Health. Has the settlement changed the way cigarettes are sold and marketed to youth?
Cigarette companies can no longer target youth in advertising, promotions or marketing. Any industry actions aimed at initiating, maintaining or increasing youth smoking are prohibited. For example, tobacco companies cannot use cartoon characters in cigarette advertising, promotion, packaging or labeling. Cigarettes cannot be advertised on outdoor billboards, trains, taxicabs, or buses. Tobacco advertising signs can be no larger than a poster and stadiums and arenas cannot be named after tobacco products. Additionally, tobacco companies cannot sponsor events where paid participants are underage or where there is a significant youth audience.
