Protected Harvest is considered an “eco-label.” What is an eco-label?
“Eco-label” is a broad term that means “a seal or logo indicating that a product has met a set of environmental or social standards.” A key component to a good eco-label is that the claims are measurable, verifiable, free of conflict-of-interest, and available to the public. Protected Harvest meets and exceeds all of these core elements, but most importantly, Protected Harvest has been aggressive in setting very challenging goals. These goals include the adoption of Bio-intensive IPM practices, the reduction of pesticide use, and the development of performance measures for soil and water quality, wildlife habitat, and ecosystem health. The Protected Harvest label makes it easier for consumers to identify and support farmers and food companies that are truly making a difference.
