Promotional products for years seemed to be about caps, pens and mugs. Are promotional products really seen as a part of today’s marketer strategies?
We have had to battle against the “hats and pens” mentality mostly because some marketers simply don’t utilise promotional products correctly. If you are simply throwing your money at promotional products without any thought to what response you want to illicit from your target market or how to track the results, you are wasting your money.
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- What Are Promotional Products?
