PRODUCTS & PRICING Q: WHAT IS THE ETHICAL POLICY OF DEJORIA DIAMONDS?
John Paul DeJoria firmly believes that ‘success un-shared is no success at all’ and has, over the years, personally donated many millions of pounds to highly worthwhile causes. In addition to actively promoting our ‘conflict-free diamond’ stance, will continue the wonderful tradition established by John Paul by ensuring that part of every diamond sale we make is ploughed back into education, health and environmental projects in the countries from which our ‘conflict-free’ diamonds are mined.