Podcasting As An Internet Marketing Tool – Is It Effective?
With various companies marketing their products and services on Internet, demand for new and effective marketing tools on the Internet are on the rise. To cater to this need, Podcasting has emerged as a unique tool to serve the purpose. Before moving further, it is essential to know what Podcast is. It is a sequence of audio or video files containing sections on a particular content that is spread over the Internet. This way information is dispersed to stimulate the consumer. It is a perfect internet marketing tool. This is similar to websites and emails, which are digital messages easily accessible to people. Slowly, the Internet marketing industry is getting bitten by the Podcasting bug, as it is fast transfer of messages without involving much cost. It is preferred not only by companies to market their products but consumers also like it as they get the liberty of choosing what they are interested in. This helps in direct connectivity between the consumer and the company. Podcasts a
