Please explain terms like URL, click, CPM?
URL means Uniform Resource Locator. All this means is the unique Web ‘address’ of the Web page or other resource the user is trying to access. CLICK: Meaning the click of the mouse button used to move from one Web page to another. By clicking on a banner ad or button, the user is taken from the Web page to whatever Web location (URL) the client has chosen to link the ad to. CPM is an acronym for Cost Per Thousand page impressions, a pricing model based on the number of banner ad impressions shown.