Please describe the zones El Clasificado is published in?
M.D.T: “We currently have 27 zones in the LA Metro area, San Diego, Ventura and the High Desert and a zone soon in Bakersfield. Some zones cover geographic areas as small as 11 sq miles and some zones cover areas as large as 1,553 sq miles. It’s all about the profile of the community, where they shop, where they walk; the dispersion of businesses, ethnic demographics and the geographic comfort zone of each particular neighborhood.” How have you been able to build a sales team for all editions. How are they structured? M.D.T: “We have organized our sales teams into distinct, clearly defined categories. We have a team of 21 outside sales representatives, who are responsible for selling the display ads in the publication. Each of these reps is assigned one or more “zones”, for which he is exclusively responsible. This type of systemization allows El Clasificado’s sales department to be as effective as possible. In addition to the outside sales reps, we also have a team of display telemark
