People Say the Maths Don Add Up?
People say a lot of things don’t they! Lets look at the UK Market… In 2003 FLP turned over 30m in the UK, or about 50p per head of population per annum. Of course not everyone uses Forever Living products. Average spend per person per annum on Health and Beauty products in the UK is around 200. FLP wants to grow to 100m in the UK which on the same basis works out at about 1.40 per person per year – this seems to be quite feasible. A comment frequently made is that the base of Network Marketing cannot expand forever, and eventually no more growth can occur. This is of course quite true, but also completely theoretical as it assumes linear expansion of the marketing structure. In practice a number of things occur. Not all down lines will continually extend, some will peter out, while others may reach an equilibrium where the members of the down line no longer seek expansion of their business. Not everyone succeeds in Network Marketing, and losses in the first few months can be high. Fu
