People have joined the industry for the glitz and glamour associated with life in advertising. Have the aspirations of the new generation changed in any way?
A. Today, if people are not served well by a company, they just move on. When I joined the profession, things were very different. Earlier you were loyal to yourself and to your company. Today you are loyal only to yourself. Earlier there were just a handful of blue chip companies. Today one has far more choices. There is IT, media, insurance, healthcare etc. So there are enough places to go. The other change is that the kind of respectability that advertising as a profession once had, and the people in the industry enjoyed, has diminished.
