Our users are educated, smart people. Won’t they figure it out?
Agilis Answer: Perhaps. However, from a business perspective, it might make more economic sense for you to ensure that people who use your medical device experience a positive, not frustrating initial experience. Also, with devices in the home environment, it’s important to remember that home users, regardless of their education, can often be under unique stress levels. Also, recent research in the area of cognition suggests that products that place high cognitive demands on users will encounter more (and costly) problems. Given the slim profit margins most manufacturers operate within, this could present devastating consequences.
