Our PR agency collects clips of stories about us but doesn analyze the contents. Does Echo do media analysis?
Media Content Analysis is Echo’s signature research capability, contracted by most of our clients globally. We will tell you how the media communicate your brands and reputation messages to your external audiences, and how that communication compares with media coverage of your competitors. We’ll be able to analyze your PR activities and spokespersons’ effectiveness to tell you what’s working and what’s not, in terms of media coverage. We’ll identify upcoming issues, commentators and reporters in the news media who impact your reputation and require your attention. We’ll report to you the results of your PR efforts so that you can take them to your management as evidence of your success and to protect your budget.
