Our corporate parent/franchisor takes care of our brand advertising. How can the AH&LA cooperative ad program complement that?
The AH&LA ad program, although it does include some general interest and general travel publications, focuses primarily on communicating with specific audiences/market segments, such as families, honeymooners, golfers, etc., through special interest/niche publications. Also, the participants in the ads are individual properties, not chains or groups, so you can provide information specific to your location.
