Other schools have concerts like Kanye West and Rascal Flatts on campus. Why doesn’t JMU?
There are several different reasons why other schools bring more prominent artists. Many programming boards operate on a larger budget. Also, many schools run concerts through a contracted venue, which actually brings the artists instead of the school. UPB chooses to offer a variety of musical events to appeal to a more diverse audience. In addition, larger acts would mean higher ticket prices.