Other Neat Features: What is HotLeads?
HotLeads is CampusAdTrader’s proprietary system, which allows you to send electronic indications of your interest in advertising to specific college newspapers directly via e-mail. Using HotLeads, you can suggest that a specific college paper create a new auction with available space, so you can bid on it. To get started, simply select the HotLeads link from your user Control Panel. Then, on the resulting page, select the letter representing the first word in the college or university’s name. You will then see a list of school papers in that group, and can select which newspaper(s) you would like to contact with a HotLeads message. Once you select a school, simply select the Desired Ad Size (or format) you are interested in from the drop-down box, and press “Submit”. Our system will compose an e-mail to the newspaper’s advertising department with the specifics of the space you are looking for, and send it to them automatically. Additionally, if you are watching for a school’s keywords
