Ortiva offers a media streaming platform, as opposed to a broadcast product. What‘s the difference?
A. Mobile broadcast and streaming are complementary approaches to delivering content to users, each solving critical but different mobile content delivery issues. In a broadcast model, any subscriber can “tune in” to specific content at a scheduled time (i.e., standard TV). This model is known for relieving the scarcity of spectrum problem for carriers. DVB-H, which offers a set number of channels and limited content viewing options (such as a static TV viewing schedule), is an example of this model. In contrast, streaming mobile media is transmitted on demand to a single user and addresses scarcity of content; you can view any show or clip you want at any time you choose without waiting for files to download. The bottom line: both approaches serve a unique role in the larger mobile video ecosystem and carriers can use a combination of the two to meet customer needs.
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