Optimised pages have lots of text. Do people read all those words?
They sure do – as long as the text is written in a way online readers can read it. Studies show that customers will read longer Web copy if the text is well presented and easy to read. Certain usability techniques can enhance readability, making even long text easy to read. Furthermore, customers like text – it’s the only way they can make an informed decision about whether they want to work with your company. Customers will read your SEO writing as long as it’s persuasive, informative and interesting.
