OptiLink only shows single word statistics. How do I optimize for a multiword phrase?
Yes, it is true that multi-word phrases are what you will normally optimize for, but the only real way to do that is to optimize the individual words separately. Here’s why. If our search is A B C, the search engine will prefer the precise sequence A B C, but it will also provide results positioned for the proper subsequences A, B, C, A B, and B C. It will also return results for A C and even A X C, where X is a word not requested in the query. Each of these search variations are weighted in some unknown way by the search engine so that results can be ordered. We all get a intuitive grasp of what to expect by looking at large numbers of results, but reducing this intuition to a number is not currently solved. What OptiLink provides is the raw percentages for each word, plus the list of actual link text use, to feed into your own intuition. I’ve found that this is almost always sufficient. The alternative is to incorporate a fixed or variable weighting function that produces a single nu
