Once someone has zeroed in on their final candidates what are the key factors they should consider?
That’s a great question. First of all, two elements are absolute musts: one, a proven management team with a record of success and two, a strong unit level economics. Without these two factors, we would advise caution. Equally important is a great product and exceptional customer service. The food business is pretty straight forward. If a brand offers a good product at a fair price, welcomes their guest in a warm and clean environment with a friendly smile, and continuously operates to a high performance standard, chances are they will succeed. Beyond the basics, a brand must have a point of differentiation and a culture of openness to help them remain relevant to constantly changing consumer demands.
