Once our web site is completed and uploaded to the the WWW, how do people find us?
It is well documented that most people who visit a commercial or professional site are doing so intentionally because they either intend to buy something (from you or from someone else in your field) or because they are looking for specific information. So first of all, for you to attract visitors to your site, you must thoroughly integrate your web address (URL) into your overall marketing / public relations plan. That means making it as prominent and ubiquitous as your telephone number – on your letterhead, business cards, brochures, advertisements, press releases, newsletters, t-shirts… everywhere, even on your organization’s vehicles. Secondly, your site’s URL will be registered with the major search engines (think of a search engine as an advanced form of telephone directory assistance), so anyone looking specifically for you or even for just someone in your field will have the opportunity to get your web address. If you really want to seriously promote your site, you can buy ad
