On the entry form, what does % over base figure and % over marketing goal mean?
The % over base figure refers to the percentage of increase over what you normally do. For example: your credit union normally opens 200 new accounts per month but during your membership promotion, you opened 300 new accounts. That represents a 50% increase over your base figure (what you normally do.) If your marketing goal was 250 but you opened 300, then the percent over your marketing goal is 20%.
