On a closing note, why do the pros of social networking outweigh the cons for security professionals?
The pros boil down to the different reasons people would use it. You’ve got marketing managers using social media to get the word out. There’s a good way to do that and a bad way to do that, so the security industry doesn’t vary too much from the rest of the world when it comes to marketing. A lot of the best practices are the same as far as not annoying people with information that is purely sales-related. You’ve got to provide value. When it comes to using social media to communicate as a crime prevention method, if you’re a security department or a police department, you have to understand it’s getting to a point that the younger people are a lot less comfortable picking up a phone and talking to you than they are writing a text message or an e-mail. That’s something I’ve seen firsthand and talked with students about. Taking that into consideration, you should probably adjust your means of communicating with people so you can accept that kind of information. And it has to be a two-w
