Okay, isn’t this really just a fancy way of doing Telemarketing or Lead Generation?
Apart from the fact that we use the telephone, there isn’t a lot of similarity. Let me explain. Telemarketing is a direct marketing function that requires volume in order to make it viable. Harvest’s service, on the other hand mirrors what a sales person does to generate sales meetings. We’re successful because our processes enable us to understand our client’s company culture, their service offer, their target market, their sales process and follow it, send information, follow it up, qualify prospects in and out so that any meeting we generate is sales ready. We don’t want to waste your time and petrol money on meeting with people that aren’t genuine prospects just so that we can say we achieved a target. We’ll leave that to the telemarketers and lead generation companies!
