Of the corporate blogs that built buzz (‘Tis the time for lists), which is your favourite, and why?
I think Dell have done a really good job. They were having a harder time than other people but they put their hands up and opened themselves to the criticism being levelled at them. They continued to listen and learn some very tough home truths. I also like what GM are doing. Theirs is a territory not often associated with social media so they’ve been particularly open-minded here. Their blogs feature a lot of executive opinion, open customer engagement, and content from advocates and critics alike. You have advised people on how to get into ‘New PR’. What has been their reaction? I actually detest the phrase New PR! It implies ‘replacement’, that is, something that is better than what went before. This is not the case. PR is PR, it’s about conversation, always has been, always will be. It’s just the channels and tools which change. So, while social media is ‘new stuff’, it’s still within the remit of PR. This is how I frame it when I talk to PR people, both evangelists and more tradit
