Of the beverage companies you’re familiar with, who is doing things right?
GH: Seth Goldman (from Honest Tea) is definitely doing it right. He’s delivering on his promises, he’s staying within his means, he’s not being a lunatic and going out and buying millions of dollars of advertising for a big market share grab. I know a lot of companies do that and that’s the end of them. He’s not compromising in any way on product quality; if anything, he’s improving the quality. He recognizes that his goal is to bring innovation to the market and he’s doing that in spades. He’s resisting endless temptation to lose focus. There could be Honest Tea water or smoothies, there’s a lot of different places he could go because the beverage industry is so diversified and so much about marketing, and he’s a good marketer. But a big part of what I’ve learned to do is to stay focused, to get the heck off of things that you don’t know about. And that’s what I’m trying to share with him. One other rule: never underestimate the power of doing good. Whether it’s use of proceeds or hea
