Of all the creative author marketing and publicity you have encountered what effort has provided the most effective results for both the publisher and the author?
The media is efficacious. I have seen one media campaign that elicited 11,000 phone calls in a three-day period after a 700 Club interview. These viewers were desperate for the book that was offered – a book about marriage. These kinds of results are rare but it does show the power of the media. The key is to tap into the felt needs of the listeners or viewers. To the extent that an author can connect with their audience, sales will follow. In such instances, the publisher, the author, and the viewers/listeners all benefit. This type of quid pro quo relationship is what you hope to achieve.
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