Odera, do you think perceived political risk is undermining foreign direct investment (FDI) into Kenya?
One cannot downplay this fact. Perception is a key determinant to foreign direct investment flows. Often what companies see in the media greatly influences their business decisions even though such reports may not reflect the situation on the ground. The international perception of Kenya has slowed down the growth of the BPO industry. Sadly though, there is an incorrect perception in many areas regarding the country and there is need for proper marketing to correct negative perception. The few companies that have been brave to ignore unfounded political risk advisories are reaping the rewards.
