Obviously there are many ways to interpret the status report. One way of looking at things is that Vijay TV barely features in the Top 100 programme list of INTAM for the same week October (1-7)?
A. Yes, but our real strength lies in the towns with population of one lakh to 25 lakh. It is there that our top show appears at the 31st slot. However, let me add that it takes three weeks for the rating to come up in a month, but it will be only in the 12th or the 13th week that the true position of the programme will be thrown up. It is around that time that most channels have faced their moment of truth. All I can say is that just wait and watch. It is not the third week of the launch, but the third month of launch that things settle down and the word-of-mouth has had its full play and is able to convert the non-watchers into the channel’s fold. And let me also inform you that we only had four shows among the top 250 shows before our relaunch. Now we actually have 40 shows in the list. Yes, Marumagal is at the 95th slot, but as I said, just watch us!
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