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NRF Holiday Surveys Information How do NRF’s surveys differ from its forecast?

April 26, 2017differ forecast holiday nrf surveys

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NRF Holiday Surveys Information How do NRF’s surveys differ from its forecast?

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NRF’s holiday sales forecast is based on an economic model using indicators like housing data, unemployment and previous monthly retail sales reports. NRF’s holiday surveys, conducted by BIGresearch, are completed by thousands of Americans with a very low margin of error. These surveys provide a snapshot of what consumers say they plan to do for the holiday season. This is the eighth holiday season that NRF has partnered with BIGresearch to provide holiday data.