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Now that regional advertising has come into play, is there any negative impact from reducing local ads in favor of regional ads?

April 26, 2017Ads Advertising favor impact local negative play reducing Regional

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Now that regional advertising has come into play, is there any negative impact from reducing local ads in favor of regional ads?

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There is no negative impact if you switch from local to regional. Regional media is actually more effective in reaching a target segment, however, it is more expensive. The costs come down as you add more cities in a region because you divide the regional cost by the number of cities in which you have a sales office.