Nido Marketing: Why is Relationship Marketing Important?
Why is relationship marketing important? Ok, we all know that times are tough, budgets are stretched and businesses everywhere are feeling the pinch. You could be forgiven for thinking there is little positivity left as we’re constantly bombarded with stories of doom and gloom every time we open a browser or switch on the television. Ultimately we are all being forced to look closely at how we operate and assess how we can improve, consolidate and streamline to help the bottom line. Marketing is one area that companies can mistakenly sacrifice when faced with adversity but this can be extremely costly and lead to your competitors increasing their market share and clients not receiving the service they deserve. This can also be coupled with decreased levels of new business and now more than ever potential clients will be benchmarking you to see how you measure up against your competitors and this is where relationship marketing can separate you from the crowd. Small steps can have a big
Related Questions
- What are the pitfalls of one-to-one/relationship marketing? Given the constant intrusion in their lives, is there a possibility of consumer backlash in the long term?
- What is the relationship between Search Marketing Expo and Search Engine Land.com?
- Nido Marketing: Why is Relationship Marketing Important?
