National press in ROI is dominated totally by the Independent Group. Why should I advertise elsewhere?
The five national dailies, evening and Sunday newspapers owned by the Independent Group do deliver over 75% of the ROI population. However it is rare to buy all five titles together because of their diverse readerships. More likely combinations would be the Irish Times and Sunday Business Post when targeting Businessmen or Weekend and Woman’s Way magazines when targeting Women. The Independent Group does offer the largest readership but it cannot be assumed that they reach all Irish audiences effectively.
