My sales force consists of Independent Manufacturer’s Representatives (Reps). Do audio newsletters work well with them?
Audio newsletters are particularly effective with Manufacturer’s Reps. Reps routinely carry 10-12 different company’s products, with each company having hundreds, often thousands of different products for the Reps to sell. The need to increase “share of mind” is critical with a Reps sales force, as it will result in their spending more time selling YOUR products over those of the other lines they represent. On top of that, because audio newsletters are unique both in format and where they are used, your message will instantly stand out from the communications methods used by the Reps’ other lines.
Related Questions
- My sales force consists of Independent Manufacturer’s Representatives (Reps). Do audio newsletters work well with them?
- Is there a maximum number of Independent Representatives (IRs) I can introduce into the IWV Sales Program?
- Do we need independent instructors to teach MeasureMax to our sales and marketing force?
