My prospect lists are already clean, and the list owners guarantee a high delivery rate. Why should I have my lists processed through address cleansing?
While data quality management issues are a constant challenge for many international list owners, many international prospect lists on the market are of extremely high data quality. Using an up-to-date best of breed address hygiene solution can still have significant benefits in addition to improving marketing image and ensuring high delivery rates. In particular, most merge/purge duplicate identification processes perform best when working with data that has not only been cleaned and standardized, but has also been highly parsed into its various discrete address components, including street name and type, building number, apartment, floor, locality, district, province, postal code, etc. Since most list owners’ marketing databases are not capable of storing these discrete address components, the address hygiene process is extremely effective at identifying and parsing these components, particularly in lists that are already of high data quality. Testing has shown that the duplicate ide
