My national market works differently to other markets. Why do I need egtas international outlook?
The reasons why a sales house is obliged to turn its sights towards the international level and which thereby justify egta’s activities can be listed as follows: • Strategies of the big groups • Price-setting for advertising space • Role that advertising plays in the acquisition of broadcasting rights for large international sports events • Harmonisation of commercial practices and audience measurement • European regulations regarding advertising matters • Globalisation of commercial communications • Training of upper management • The need for technological information to be kept constantly updated • Repercussions of the technological revolution on the nature of the services offered by the advertising sales houses and on the effectiveness of their actions • The need to have ever larger marketing databases available. It is our belief that sales house that consider these factors in their business strategies increase their commercial potential.
Related Questions
- Why does the EC treat markets as national when its own legislation has created a single market - and particularly in gas - when 60% of gas crosses national borders?
- Why worry about concentration if integration of national markets is ensured? Aren concentration and market integration the same problem after all?
- My national market works differently to other markets. Why do I need egtas international outlook?
