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My media plan includes online advertising. Does B-F Online need to be involved?

April 26, 2017Advertising b-f includes involved media online Plan

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My media plan includes online advertising. Does B-F Online need to be involved?

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Yes. While the B-F Online team is not involved with trafficking your ads, your ads will need to include coding so that the results of your advertising can be tracked. While your media partner will be able to tell you the number of impressions and click-throughs delivered, only the B-F Online team will be able to identify which click-throughs accomplished the call to action on your web site or consumer database.