My industry is different…we need specialized training. How can an outsider be effective?
Yes, your industry is different. Your product or service is different. And, your target prospects are different. However, the roadblocks that most salespeople faceroadblocks that prevent them from closing more business, more frequently, more quickly, and more profitably are almost entirely the result of the dynamics of interaction between the salesperson and the prospect, not a particular aspect of the product, service, or industry. Sandler training focuses on that dynamic and provides the salesperson with the knowledge and understanding to formulate and apply-consistently and effectively-the appropriate strategy to maintain control of the process and make the outcome more favorably predictable. Industry specific training may actually hinder salespeople from attaining their maximum potential. Such training often presumes a certain set of circumstances and/or prospect behaviors which are no longer valid.
