My home health agency is a small, local business. Are people really looking for local businesses using the Internet?
They are. According to research conducted by the Kelsey Group in 2004, 25 percent of all Internet searches have a local intent. Furthermore, online searches for local commercial information are forecast to increase approximately 33 per cent a year for the rest of this decade. By comparison, use of the printed Yellow Pages is expected to dwindle by 4 per cent annually.
