My customers are seeing more and more laser and photochemically etched products on the market. What is our response to that?
The resurgence of the gold finished ornament has been our focus through the first 5 years of the program. There is no single source that offers a more comprehensive or complete line of product than Baldwin. The key to our success has been our ability to listen to what the customer is looking for. We continue to be innovative and push the mix along. We will always be the leader in new ideas, forms, complexity and complementary product. As we become that specialist, we also become more vulnerable. Knock offs will always win out over design and value. Knock offs will always sell if the common denominator is price. Baldwin goes beyond that. We have a fully integrated marketing approach with collateral material, programs, fixturing, advertising programs, etc. That provides value.
