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My company wants to do an employee survey but not anonymously. How can they expect to get true results?

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My company wants to do an employee survey but not anonymously. How can they expect to get true results?

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We strongly advise against non-anonymous employee surveys. Many studies have shown that employees respond differently to satisfaction and opinion surveys when their anonymity is not protected. Responses to non-anonymous surveys are often “sugar coated” by employees for fear of retribution from management. If a company hopes to gain an accurate picture of employee satisfaction, the survey must be administered via a 100% anonymous method.

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