My company has 15 locations in one city; they won all fit in Googles 10-pack. Which locations will be listed most prominently?
Google defines the city center and displays the store that is closest to that location. Say you own 20 flower shops in the Denver Metro area. One is located a block from Google’s city center and the other 19 are scattered throughout suburbs and smaller neighborhoods. The city center location will be more prominent than the others for the search term “Denver florist.” That’s just the way it goes-we can’t trump Google. However, we know that many people use other, more specific modifiers when searching locally, such as neighborhood names and zip codes. We would optimize the other listings for “florist Denver Highlands,” “flower shop LoDo” or “florists 80218”-all of which are geo-modified terms for the Denver area.