My company already has a liaison office in Brussels – do we really need egta?
A liaison office may be an important intermediary between your headquarters and Brussels. However, the benefit of egta’s voice in Brussels is its weight and neutrality, respectively representing 70% of the European advertising market and both private and public broadcasters. Instead of defending individual interests, egta can truly claim to speak on behalf of the industry with one voice. Beyond the traditional monitoring, lobbying and regulatory tasks that may be carried out by your Brussels liaison office, egta offers a multitude of services to our members – training, research, databases, events – covering all areas of interest (e.g. audience measurement, interactivity, new media, cross media, integrated marketing, sports).
