My client wants to provide digital images for their next brochure. Any tips?
Our standard recommendation is to use a professional photographer if possible. If that isn’t an option, here are some pointers: (1) Zoom in as tight as possible on the image. Filling the available frame area with usable image will give you the highest resolution, rather than capturing image that will be cropped later. (2) Shoot at Super High Quality (or whatever the highest quality native resolution is called on that particular camera). Don’t use interpolation to get higher resolution. Don’t use “Raw”. (3) Don’t use built-in camera flash. Separate lighting sources should be adjusted for even coverage. (4) Save as a .tiff rather than .jpg if that option is available on the camera. Tiffs are not compressed; .jpg images always have some amount of compression. The greater the compression, the more it degrades the image. If an image is shot as .jpg, it should never be resaved as .jpg as each time you resave, it further degrades the image. Instead, if a .jpg must be resaved, save as .tif or
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