My campus unit has created a visual identity and is extending it to all of its communications materials. Should we create business cards, envelopes, and letterhead to match it?
No. University policy requires that standardized stationery be used by all three campuses. However, the standards do allow messages from campus units that match the unit’s visual identity to be printed on standard-size paper. For instance, a 8 1/2x 11 template that fits the visual identity can be used to print forms, a schedule of events, agendas, promotional copy, conference information, student/faculty/alumni testimonials, new faculty/staff hires, course descriptions, an application for admission to the college or school, etc. See an example from the School of Social Work’s visual identity. If the communication is in the form of a letter from University faculty/staff, the official campus letterhead is required to be used. A good rule of thumb is that if the communication would use the signature of a university employee, the official campus letterhead should be used.
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