My campaign is getting impressions, but how can I increase the Clickthrough rate (CTR)?
Make sure your keywords accurately represent the message of your ad. Some advertisers tend to select keyword terms that are known to be popular among browsers, but are often not as effective in promoting your ad message or call to action. Expand your keyword list with related keywords. As mentioned above, you can work with your Chitika Account Manager to expand your keyword list with related keywords* to increase visibility among search driven users in the Chitika Network. *Chitika’s Related Keyword System works to find high volume keywords relative to the Chitika Network, that are proven to target similar search traffic as your original keyword list. Make sure your landing page is relevant. Every click counts, and you will risk losing customers if the page they on does not feature or offer information for the product or service promoted in your ad. Make sure the destination URL set for you ad is directly related to your ad. Make sure your ad promotes your product or service accurately
