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My business partner tells me that a new logo would be an investment. How quickly can we expect to recoup the expense of a new logo?

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How quickly you recoup the expense of a new logo depends in part on how much you pay for it in the first place. A new logo is likely to increase your business’s visibility and draw new customers, which will increase sales. In addition, a well-planned and designed logo can save your business money on production costs. For example, a two-color logo will cost less to print than a three-color logo. With the end result in mind, POGO will help you create an effective logo that serves as an investment toward your business’s specific marketing needs.

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